Google’s 200 Ranking Factors: The Complete List
by N HOST BD
If you like SEO or you have a blog that you want to rise to the top positions today’s post is one of those that you can not miss. In it, we will try to develop a reference article when evaluating the different factors of the Google algorithm and its impact on the broad SEO world. This entry is based on the infographic of Search Engine Journal Google’s 200 ranking factors and Brian Dean’s post with the full description of the factors.
Let’s talk about the 200 elements that the king engine takes into account to determine which pages deserve to be on the crest of the wave and which are doomed to remain forgotten, in the deepest and darkest corners of the vast ocean of the internet.
1. Domain Age:
The age of the domain is a factor that is taken into account by Google when evaluating the strength of a Web, but attention is not an extremely important factor. In the words of Matt Cutts himself, this is taken into account but not significantly: “The difference between a domain that is six months old verses one-year-old is not that big at all.”
2. Keywords in the Domain Name:
That the domain contains the keyword (s) continues to be one of the most relevant factors when it comes to enhancing the positioning of that keyword (keyword in English).
Although Google says that it is not what it was, it is becoming more evident (among other things we have the example of Alex Navarro’s blog, Regalosoriginales24) that, with a mix of keywords and Linkbuilding, the domains with keywords Exactly have a necessary strength in the rankings of the Google SERPs. It is not clear that this is true for a lifetime, but, at least to this day, it is like that.
3. The keyword as the First Element of the Domain:
In this case, we start to spin a little thinner within the domains. This factor alludes to that, according to MOZ data audited in 2011, they have the greater preference when positioning pages that start with the keyword in the domain than others that include the keyword in the middle or end. Thus, for example, following the previous example, it is better for SEO the domain: Original Gifts24 than for example 24 Original Gifts. This point I also consider that it influences the URL of the individual post.
4. The Duration of the Domain Registration Time:
Apparently (and this is something that although I suspected was not clear until today’s post)Google patent brings greater relevance/confidence to the domains that have been registered for more than a year. Since according to them, “the pages that are used to make spam and other questionable practices are rarely recorded for more than a year, so the registration time is a metric that we take into account.”
5. Keyword in Subdomain:
Once again the keywords continue to give war wherever they go. The subdomains of a page that start with the keyword will have many more options to position that word in the search engines. For example, if we have the page: www.TheUsNeed.com Condos would be the central domain and for example www.Games.TheUsNeed.com.com the subdomain (in case it had been so configured).
6. Domain History:
If you acquire a domain that has been very “volatile,” that is, that has developed hands invariably, you can tell Google to disown previous links that negatively affect the positioning (using tools such as Disavow), but this may be taken into account long-term by the search engine. The safest (although not always the best) is to start a new domain.
7. Exact Match Domain:
We can define them as the domain names with the exact keywords or keywords within it. The explanation that Google gives us is that if your site is of quality “it still helps something, but if on the contrary, it is not quality it is very likely that in the future you will have problems with this page.” The reality: they do not help something, they help a lot in the Seo positioning of a specific key. Even having sites of a reasonably mediocre quality bring tremendous strength to the keywords that are inside. The question is when? (I just in case this year I have registered a few EMDs).
8. Public vs. Private WhoIs:
Google likes that your WhoIs is public and that anyone can access your data as a domain registrar if necessary since it understands that the people who set up their WhoIs to be private and do not show data is because they have something to hide. Hmm, spammers or just discreet people?
9. WhoIs of Person Who has Spammed:
At that point, Google explains that if in the past has been detected a person whose pages or websites have been penalized by the spammer and you can track your WhoIs in the future the sites you register again in your name will be in the spotlight and they will be reviewed. If you notice, at this point Google seems to be that it is not put on such a hard paper and only states that the sites will be examined, not that they will be considered spam by default.
10. Domain Extension for the Country:
The extension account. If you want to position a blog for Bangladesh, the best thing is that you register a domain “.bd” in the same way if for example, you want to sell products in Brazil you should have a name of the type “example.br” and so on.
And it has a certain sense because, in general, the contents in a site marked with “national” domain are probably somewhat closer to the context of that country than similar contents in a more global site (.com).
11. Keyword in the Title Tag:
The keyword in the page title is considered one of the most important factors on the page in terms of SEO in addition to the content of the page itself. It is essential that your websites are adequately titled with the primary keyword for which you want your visits to find you and to analyze this we have tools as simple as useful as Google Adwords Keyword Planner.
12. Title Tag Starts With a Keyword:
Once again we return to the same thing. The title can be just the keyword, or on the contrary, it can be a phrase more of the Long Tail style. If the title tag is of the second type, those pages whose titles begin with a keyword will have a preference. For example, it is easier to position the word “spinach.” If the configuration of my URL is: “spinach-what-are.” That is for example “what-are-the-spinach.”
13. Keyword Inside the “description” Tag:
The keyword within the description is not relevant regarding positioning SEO On Page since the only mission of the story is to show readers in the SERPs that a particular article deals with. However, the optimization of this section is most important, mainly through what are known as calls to action.
14. The keyword Appears in H1 Tag:
One of the points, together with the one of the Title label of greater relevance. Google is not a fortune-teller, and recognizes the main argument of our content first through the Title tag and then uses the H1 of the individual pages to determine the topic dealt with in each of them. Be very careful with the H1 of your articles!
15. Keyword used most Frequently:
Within a text, the importance of keywords is mostly determined by the number of times (in addition to the location) that appears. Repeating a keyword in the text is a sign of notoriety that Google has in mind, but beware! You need to be very careful not to abuse since you could incur keyword stuffing (a technique that was used a lot in the past, where you repeated a keyword to your satisfaction and in bold).
16. The Length of the Texts:
Content with more words under equal conditions has more preference when it comes to positioning since among other things it can cover higher levels of keywords and a more enriched semantics than a short content. On the other hand, the contents with a greater extension (as long as they are worked) are usually regarded as higher quality than a 200-word text, and this affects other factors that in turn subsequently have an indirect impact on the SEO, such as the mentions in social networks.
17. Keyword Density:
Despite what many people think, the density of the keyword in a post is not one of the most relevant factors when positioning a keyword or, at least, that is what Google says.
While it is true that in the past was a parameter with more relevance and still has something of value is not something that you should worry too much. Instead, I would recommend you to look much more at the long tail for which your content is positioned (you can check it with the Google Search Console) and reinforce those phrases in your content.
18. The Strength of Semantic Content:
Semantic content is increasingly one of the points most valued by Google when it comes to being able to deduce the meaning of a post and its main keywords. In this way, if I talk about “Cat” the semantic set should lead without problems to the seeker to know that I mean a pet and not for example to the tool we use to lift the car if we are punctured a wheel. From the time of the Hummingbird, semantics is fashionable.
19. Semantic Keywords in Title and Description:
The use of keywords or contextual keywords and synonymous with each other in fields such as title and description help Google understand the relevance of a keyword and distinguish between two synonyms. Now show you an example to understand it better. Case a / I will use the keywords: cat, breeds, pussycat, kitty, and feline in title and description (especially in description). Case b / I will use the keywords: cat, breeds, species, types, subspecies. In fact, a / we indicate to Google that the strong key is cats and in the case b / that the key is races or breeds of cats.
20. Load Speed of the Page:
Another of the relevant factors that the search engine uses when ranking a Web. The code should be optimized. The shorter the load time, the better it affects our contents regarding positioning and vice versa.
Therefore, make sure of two things: use a good hosting and have your web optimized (using caches, optimized images with non-excessive sizes, etc.).
Those are the sine qua non-conditions for Google to position you well. Nowadays, you can hire good hosting and in N HOST at a very affordable price, even more, if you take advantage of the discount coupons for hosting that you can get on various websites.
21. Duplicate Content on Page:
The duplicate content is a negative factor taken into account by the search engines when it comes to ranking a post. We all have some duplicate content in our blogs in WordPress or Blogger, and a small and logical proportion is harmless. One of the most significant ways to detect it is through Google Webmaster tools or the Grammarly software.
22. Rel = Canonical:
Used properly is an excellent way to prevent duplicate content because through these parameters we can tell Google what the contents you should consider are. My advice on this is that if you do not have advanced knowledge do not worry much about this point. Unless you do weird things, you should not need to.
23. Uploading Speed of the Page via Chrome:
Google is also able to use user data via its browser to obtain a better estimate of the loading time of your page. Good advice to try to reduce loading times is to check it periodically using tools such as GTMetrix, Pingdom or Page Speed from Google itself.
24. Optimization of Images:
Keeping the images of your page optimized is fundamental as a positioning factor. Something that especially is accentuated in the first months of a blog, when many times a large part of the traffic we receive can be caused by the good positioning of a particular image. Writing an alt text and a title is necessary, and you will also help to give clues to the general content of the article.
25. Constant Content Updates:
Since the appearance of Google Caffeine, one of the factors that Google values when determining the importance of a page is the constant updating of content. And especially if there is something that he likes more than the constant creation of new content is the creation of content that in turn responds to new searches and trends in real time. In the style of newspapers, Google likes your page to provide current and recent information to Internet users.
26. Magnitude of Content Update:
According to Google, the amount of text that we modify to the indexed content also counts regarding positioning. That is if I post a post on “how to make money with a blog” tomorrow and within a month. I add 2,500 words to it; this will be a strong signal that will end up forming a piece of content greater than the searcher will have to index from new, which impacts on a normally improved positioning.
27. Historical Update of a Specific Page:
Apparently (and this has called me enough attention for good) Google takes into account the freshness of a page based on the number of updates received and the more, the better. Let’s take an example once again to understand it well. Suppose you have a marketing blog and one of your tabs is a section called something like “online dictionary.” Well if you keep the same terms and the page is invariable for years it will not position much more, however, if you continue to periodically add terms the SEO positioning of that particular page will continue to improve.
28. Predominant keywords:
It is relevant to have the word or keywords among the first 100 words of the text (which could be equivalent to a small paragraph) since in this way we are telling Google that they are relevant to the general understanding of the article.
29. Keywords in H2, H3, and Tags
Another sign of identity relevant to the SEO that we all know. The inclusion of keywords in subtitles such as H2 and some tags (especially using synonyms) is a good indicator for Google about the relevance of this or that keyword. Keep in mind once again that you do not have to go through and that the keyword should not appear in all the H2 either.
30. The Order of the Keywords is Relevant:
The order of the keywords matters. An exact match between the content of a page and the words searched through the search engine makes content more likely to appear in the first results. So for example, if you have an engine blog it is easier to capture more traffic through the “buy car” sequence than the “buy” car, so you will be interested in guiding your content more in the first example.
31. Outbound Link Quality or Quality Links:
In a few words refers to get strong links and quality pages that point to ours. In the post-Penguin era more and more links have become more relevant but good, than a high number of them but mediocre. Try to get a balance between the links you receive and the different parts of your page that point.
32. Outbound Link Quality Theme or Related Quality Links:
Google can discern the meaning and above all the relevance and nature of a topic based on the pages that link or link you. For example, if you have a dinosaur blog and link to cartoon movies, Google will understand that your blog is closer to children’s leisure than to paleontology.
33. Correct Grammar:
The use of correct writing is a good sign for Google and is one of the most rumored patterns that influence SEO positioning. However, in 2011 Matt Cutts gave an ambiguous message about it (How weird? With the transparency that is always from Google!)
34. Syndicated Content:
Another important feature that helps your content to eventually position better is through the syndication of content by using Google+ Google’s social network with which we can verify our authorship over them.
35. Useful Complementary Content:
According to some leaked documents, the so-called useful supplementary content (or in English “helpful supplementary content”) is quite useful when positioning a page. By useful complementary content, you can understand such curious things as a currency converter or an online loan calculator. In particular, I suspect that the so-called Sliders are also a great help to the position since Google somehow understands that we are providing rich content. However, I still have to investigate on this last point.
36. Number of Incoming links Do Follow:
A too high number of incoming links Do Follow large enough to leave the links not follow by almost 0% is harmful to your Web. There must be a balance, where logically the Do Follow is a majority but always in the presence of the No Follow. A simple practice to get non-follow links is to comment on other blogs in your niche.
37. Multimedia Content:
Google loves text, but a great way to enrich the content of a page and make it more position able is to introduce other content formats such as those above video-based multimedia content. Besides, one more advantage of using video is that SERPs have a hole in their upper part that is only reserved for YouTube videos and in many cases, it is empty (!)
38. Number of Internal Links in a single Address:
An internal way of favoring the positioning of a certain content is to make many internal links of our page point to that article in question. In this way, we send signals to Google that this content is more relevant.
39. The Authority of Pages with Internal Links:
This factor is a nuance of the previous one. Not all pages within your blog have the same strength as this depends on other factors such as the times when the articles have been shared on social networks etc. Therefore, an internal link from a post with PA (Page Authority) 1 is not the same as from a post with PA 12. Keep this in mind when configuring your internal link building.
40. Broken Links:
Having a high number of broken links is a signal to Google that your blog has been abandoned since it is sending links to pages that normally have long ceased to exist. For this, it is good to monitor this type of links and remove them as soon as possible.
41. Reading Level:
Apparently (and this is something that was unknown) Google takes into account the level of difficulty of our texts according to the subject matter in question. Actually what it does is an estimate of the level of reading of our page, which very roughly can be subdivided into basic, intermediate and advanced. What he does afterward with this information has not been disclosed, although it is believed that those pages oriented to a basic content that responds to the masses of the population about a certain topic (“writing for dummies”) have an impact on SEO positioning.
42. Affiliate Links:
A few affiliate links will not hurt your page in the Google rankings, however an excessive amount, particularly depending on the shortage of content can be harmful by sending signals to the search engine that you are a page that only wants to earn money and not contribute anything to the internet.
43. HTML errors:
We must be very careful with the HTML errors of our pages, although when using CMS as WordPress it is more difficult to appear.
44. Domain Hosting Authority:
Undoubtedly one of the points that most caught my attention. In equal conditions between two pages, those hosted on the host will have more authority. This example of a tax advice website is that of a page that increased its level of monthly traffic in a good amount after transferring its free hosting to a WordPress quality plan.
45. Page Rank:
Every day is a factor less taken into account since Google updates it with decreasing frequency. However, there is usually a correlation that indicates that the best-positioned sites are usually also the ones with the highest PR. And speaking precisely of this, I take the issue to indicate that one of the conclusions I have drawn from the last update of the PR is that the link building is not a decisive factor when increasing it.
46. The Length of the URL:
A too high Url length can damage the positioning of the keyword contained within it. Something similar to what happens with titles, which should not be as short as a single word (mostly because they do not beat us with too hard competition) should not exceed a certain number of characters.
47. Route of the URL:
A page closer to the home page can get a slight boost of authority. Remember that of all your blog your home page as a general rule is always the strongest since most of the incoming brand links tend to point towards it.
48. Human Editors:
Although it has never been confirmed, Google has patented a system where human editors are allowed to influence the results of SERPs. The next Quality raters?
49. Category of Page:
A well-categorized page gives Google consistent signals about what its content is about, so try to make the categories of your blog correctly exploited and focus the content.
50. WordPress Tags:
The labels of our WordPress panel are a key factor when it comes to marking the relevance of a specific keyword. In the words of Yoast himself.
51. Keyword in URL:
Another key factor when positioning. Even though the EMDs are stronger, in my opinion, a combination of just one keyword in the URL combined with the brand name is the best choice.
52. Chained URL:
It is another of the factors that tell Google about what the topic is about a specific site with the consequent advances in positioning for that niche that this may entail.
53. Quote Reference Pages:
It is useful for your SEO positioning to quote and reference in your articles through outgoing links those sources of authority that are already relevant in the eyes of Google and that are already part of your niche. The ideal is to go a little beyond Wikipedia (the source that by default comes to mind when thinking about an authority page to link to) and find content from our same sector.
55. Lists and Image Galleries:
Apparently, it is important to contribute to the post in addition to the typical text content also other content a little more enriched such as lists (“the 10 bloggers that I like to read”, “101 gifts for Christmas”) and galleries photographs to give greater relevance to the certain content.
56. The importance of a Sitemap.xml:
One of the factors that most influence a quick and better indexing of our content is the inclusion of a Sitemap on our page. In WordPress, we have it very easy and it will be enough to add plugins like Google XML Sitemap. In this way, we will notify the search engine whenever there is new content on our website, and the spiders will be able to track it in a more effective way.
57. Too many Outbound Links:
Having too many outgoing links on your page, for example on sites like the Home Page, is not optimal for the positioning of the page. Outbound links should be used with care since an excessive excess can make your page lose strength in the search engines.
58. Number of Keywords for Which your Page Ranks:
If you have a blog, the normal thing is that over time you get to position yourself for several keywords, so the more keywords you get to rank in the SERPs, the more natural the content of your page will appear, and this is something Google takes into account. In my opinion, this point refers to that for example, the typical blogs oriented only to 1 or at most two keywords with the sole purpose of exploiting a micro niche and monetize it are not well seen by Google.
59. Page Age:
It is a part taken into account, but if in addition to this is agreed with the contribution of constant fresh content Google has it even more in mind. The mixture of both is very powerful regarding positioning: “pages with prolonged age that release fresh content constantly.”
60. Pages: “user-friendly layout.”
The literal transcription of English would be: “User-friendly design pages.” With this Google refers to the pages with a clean and user-oriented design.
61. Parked Domains:
A factor that Google introduced in a 2011 update is that it reduces the clarity of parked domains whose pages do not have any movement.
62. Value Content and Unique Ideas:
Google has come to declare that it is on the hunt for those websites that do not provide anything new or valuable to users, especially in the case of affiliate pages.
63. Put a “Contact” page on your blog now!
Google takes into account in a positive way those Websites that have a contact page. And besides this, a curious fact is that he sees even better eyes those pages in which the contact data coincide with the WhoIs data. There is nothing.
64. Trusted Domains:
The number of back links pointing to your main domain (i.e., your Home page). The more relevance your domain (DA) will take and this is something that is well seen in Google’s eyes. Although be careful not to go too far as there are too many links just pointing to the Home page can be penalized by Penguin.
65. Website Architecture:
A page well organized regarding its structure is something valued by Google. Once again at this point through CMS like WordPress or Blogger itself, this task is easy for us. Perhaps it is a factor that goes something more directed to those people who build with a code the totality of their Webs from 0.
66. Update Frequency:
One of the most relevant factors. The constant updating of content is extremely useful for Google to see our site as a Web “alive”.
67. The Number of Pages on your Website:
The number of pages on your website is a factor of slight relevance, but that is taken into account by Google. With pages, we refer to the number of different URLs. So for example, if you have a blog with 12 articles and a Home page your blog will have a total of 13 pages. It is also a useful metric taken into account by Google to try to discern between affiliate pages that do not add value and are also small.
68. Network of Internal Links in the Structure Pages:
It is important for the Seo of your site that the pages that configure the central structure of your Web are linked internally to each other. For example, between the Home page and the “about me” page. And between the “on me” and the “work with me.” You need a related structure, both links, and content.
69. Activity time “on”
With this we refer to server crashes, which should be minimal since a prolonged fall in time may even cause some of your results to be indexed. A stable hosting that does not have long-term server crashes can have a positive effect on your SEO positioning.
70. Server Location:
The location of the server can be a factor of slight relevance especially when it comes to displaying content that needs a certain location. We will show an ideal case: your server is located in USA, and your website is facing the search “best restaurants in usa.”
71. SSL Certificates (for E-commerce):
Google has confirmed that it is capable of indexing the SSL certificate that some Webs dedicated to e-commerce can obtain. Therefore it is a factor of quality to take into account when ranking with your online store.
72. Terms of Service and Privacy:
Through these two pages (which should be essential your blog) your page earns points of trust with Google as it understands that they are Webs with nothing to hide and committed to the user and the Internet in general. A relevant factor.
73. Duplicate content “on site”:
The duplicity of content on pages such as the author page is very common, it is best to put them in an index to avoid it, however, be careful, it is not convenient to use the attribute not index with too much generosity.
74. Clear Navigation Path:
Google takes into account in a positive way those Websites that have a clear URL structure that shows at all times the visit where you are.
75. 100% Responsive Design:
Google values more the pages with a responsive design, that is to say, that adapt perfectly to the visualizations from mobile phones than those that do not have it. There are currently plugins that serve to adapt your page to this type of design, but particularly I am still a little reluctant to use them since it has been heard about cases of sites that have generated duplicate content as a result of this.
The use of YouTube videos on your page is a factor that is well seen by Google since it is the owner on the one hand and therefore allocates an area of search results to videos hosted on YouTube.
78. Experience Negative Navigation and Bounces:
A bad page usability will affect your rankings negatively since Google will take into account that higher bounce rate and understand that your site does not like people at the time you land on it.
79. Use Analytics and Webmaster Tool:
Many believe that the use of Google’s programs are a factor taken into account when it comes to achieving the better ranking of a page. However, at this point, there is still controversy about it.
80. Comments on a Page:
It is a factor of relevance, or at least that is believed. The more comments and diversity of IPs in an article, the greater the odds it should be when it comes to ranking.
81. Links from Pages with Antiquity:
It contributes (normally) more strength regarding the link of a page with a long lifetime than a new or relatively new one.
82. The Number of Domains that point to your Web:
It is one of the most decisive factors, and that is more taken into account by Google. (The first that I speak of this were the guys from MOZ), for Google is very relevant regarding positioning that is several (the more, the better) the domain names that point to your page. In this way, it is much better to receive ten links of 10 domains than 5 and 5 of only 2.
83. Links from different IPs:
This suggests Google a wider range of sites that consider your content relevant. Be careful not to try to manipulate the comments, since they are easily traceable by Google through the IP. (To all this, it comes to mind now: another of the practices that have begun to penalize Google is to leave comments with the keyword in the links in bulk, so be very careful with spam through the comments).
84. Links from an X Number of Pages in the same Domain:
This is quite obvious and comes to mean that a relevant factor is that the same Web link through more than one page to yours. For example, tomorrow guerrilla Marketing links to my blog, and next week I will link again from another post (therefore from another page) because this second link will continue to add value.
85. Links from images with “Alt” text:
It is relevant to receive from time to time a link from an image with the keyword in the Alt text. This will add additional authority for both the backlinks and the richness of links involved.
86. Links from .Edu or .Gov Domains:
Inbound links from domains with the .edo or .gov extension tend to be more relevant at equal conditions than other types of links. Getting them, in general, is something quite positive for our page.
87. The Page Rank of the Page Link:
According to the experts, the PR of the linker page is a very relevant factor when it comes to putting a link since link juice is transmitted.
88. Authority of Linking Page:
Not only factors such as the PR but also the PA (Page Authority) and DA (Domain Authority) when evaluating a link is taken into account.
89. Links to Competing Pages:
Receiving a link from a page that competes with a certain number of keywords in common is something very much taken into account by Google when it comes to positively rating a page. My advice is to study your incoming links through tools such as Open Site Explorer and then try to replicate those that are possible.
90. Number of Times a Page is Shared:
The “Social Shares” when they occur on a page massively and this page has outbound links, these links gain more value and strength. Therefore, Google takes into account that you receive links from sites whose content has previously been widely shared by social networks.
91. Low-quality Negative Links:
Google takes into account the negative links from spam pages and in general with low-quality content so try to bypass them at all costs and if at any time you detect that you are receiving tries to get in touch with the webmaster in question. In the worst case, you always have tools like Disavow Tools.
92. Beware of the Guest Post:
Google can detect guest author articles following a series of patterns based on analyzing the backlinks. Let’s explain it better: apparently, if you make a guest post and the link they put to your page is placed in the final part of the article in the “biography” section, this link does not have as much force as a “standard” contextual link.
93. Links to Homepage Domain that Page Sits On:
The links that come from the Home Page as a general rule are backlinks with greater strength since this is the area of the Web that receives the most links normally and therefore is the one that is usually the most inflated of Page Authority.
94. Links Do not Follow:
One of the most controversial points in SEO issues. The famous links No Follow. In this section, it is best to try to get both types of links (and to be possible that they are No Follow of authority). Since this, in the end, forms a pattern of links much more natural than if they were only Do follow. The textual words of Google regarding this type of links is: “in general, we do not follow them” that is, “in general, we do not follow them.”
95. Link Pattern Varied:
Richness in the different types of links suggests Google naturally and therefore will tend to rank our page with greater force. On the contrary, if the vast majority of our links come from a single source this can be considered as spam in the eyes of the search engine.
96. Contextual Links:
The links that have the most strength are those that are within a semantic content and with a powerful contextual wrapper. In this way, if I want to position my post of the “American Bully dog” it will be best to receive the link from a page that is completely dedicated to talking about that particular breed of dog that of a blog of all kinds of animals.
97. Sponsored Links:
Apparently, the pages with the words “sponsored links” in the anchor text of some of their links make those links may lose strength or be considered as “suspicious”.
98. Excessive redirects 301:
The links that come from redirection 301 loose strength. Receiving too many of these is not a good thing for your SEO.
99. Anchor Text of the Link:
After the last updates of the algorithm the anchor text of the links has lost some force, however, it is still a pattern taken into account when ranking a page. Therefore it uses the anchor text with a head.
100. Anchor Text of Internal Links:
It is another important factor when deciding to rank an article in the first positions. The anchor text of internal links is less dangerous than the links that come from outside. A good practice SEO consists of inserting internal links (pointing to the post we want to position) of an exact keyword within a post and then doing Tier 2 with this second post, in this way we will inflate it with force and those internal links will have even more value in SEO terms.
101. The Title of the Link:
This factor has caught my attention. Apparently, the title that we put on a link and that is later seen when we put the mouse over the link is a small sign of relevance SEO for Google. So you know, from now on do not leave any link without “rename”.
102. Links from a Specific Country:
Getting links from a specific country helps to prioritize a content for that country that in others. The case of this, for example recently on my blog I wrote an article “hanger” on ten karate tips applicable to blogging. The intention was to receive a link to that post from a German karate page with a very powerful PR. In that case, that link would have helped me to better position that post for Germany than any other normal article on my blog.
103. Location of the Link Content:
The links placed at the beginning of the content in a text have slightly more force than a link placed at the end of it. And “quite” more force than the links placed in our author’s bio (for example in a guest post).
104. Location of the Link in Pages:
Links surrounded by text are stronger than links on pages where a text is not abundant, such as sidebars or footers.
105. Link from Related Domain:
Here we go to the nature of the domain. A link is much stronger from a page of the same niche than from a different one. Realize that at all times we are talking about domain issues, therefore the articles “Hangman” that we can use also have less strength than a link from a domain of a similar nature to ours.
106. “Link sentiment” or links to “positive feeling”:
Something rather curious is that Google probably takes into account the context of the words surrounding a link and values it in reference also to these. In this way, if for example I put a link to an engine blog saying: “this blog really is a scam, not only invent the names of the cars but above copy content + link” is very different from if I say: “If you are interested in the new Ford Focus to visit this fantastic blog on the engine + link”. There is nothing.
107. Keyword in Title:
It alludes to the keyword that we can put in the title of the link. Also, if it matches the brand name of a website, it may have a small extra relevance.
108. Increasing Link Speed:
A page that begins to receive more and more links (with caution) natural and above all, in a sustained way gives Google important signals of visibility and in return receives a powerful bonus ranking rankings.
109. Declining Link Speed:
Similarly, a page that goes back in the rate of obtaining links concerning its history sends Google signals that its popularity is decreasing and this ends up being noticed in the rankings.
110. Links from “Hub” Pages:
The links from pages with a greater accumulation of resources (I understand that this refers to incoming links and other signs of force) are much more powerful.
111. Links from Global Authority Sites:
The links received from sites with strength and that are also based on several themes, but with exponential traffic and positioning values are very well seen by Google and may even have more force than decent micro niche sites. A perfect example could be digital newspapers.
112. Links No Follow from Wikipedia:
It is a popular belief of the most widespread that links from sites such as Wikipedia despite being No Follow transmit authority to the linked sites. Without a doubt, it is the best Enace No Follow that you could never get.
The words around a link help Google determine the subject and its accuracy. In such a way that they can be considered another factor of relevance. The future will go through contextual links.
114. Age of Backlinks:
According to Google, older links convey more strength or authority than new links, just put.
115. Real Links VS Links “splogs”:
Given the growing proliferation of blog networks in recent years, Google increasingly tries to distinguish between links from pages with branding, branding and natural actions to those blogs that are only activated from time to time to introduce a link.
116. Natural Link Profile:
A page with a natural profile of links will always be much more likely to rank stronger than another with an unnatural pattern. Unnatural could be excess links from blogrolls, footers, only to the Home Page, with the same anchor and keyword, natural growth or decrease, etc.
117. Reciprocal Exchange of Links:
An excessive exchange of links between different Web pages is a bad sign to Google because Google wants them to be produced in the most natural way possible and not by cronyism or exchanges. If you abuse this, your SEO will be harmed.
118. Links Generated by Users:
Google tries to be able to distinguish between the links that we generate naturally and those unnatural placed in articles “hanger” so be careful with that type of links.
119. Links from Redirects 301:
Links from 301 redirects have slightly less force than direct links. The shorter the link route, the more force it can conserve.
120. Schema.org Microformats:
Pages that are capable of supporting microdata and use them in such a way that they appear in SERPs are more likely to rank more strongly than those pages that do not.
121. List of pages in Dmoz:
This is not 100% corroborated, but many people believe that Google gives an extra point of confidence to the pages listed in the Dmoz directory. In Condos we have had the opportunity to get this type of links through different forum members.
122. List of pages on Yahoo!:
In the same way, it is believed that Google could grant greater relevance to the pages contained in directories such as Yahoo! More importantly, we refer to a small bonus treatment in addition to the link that the directory transmits to the site in question.
123. Number of Outbound Links on Page:
Page Rank is not something infinite. Some outbound links that are too high from the same page can cause less strength buildup.
124. Forum Profile Links:
Because in the past this type of links has been one of the biggest causes of spam, Google has devalued its energy enough. Although to be fair I have to tell you that there is still a good number of pages with Do-Follow links in the profiles of the forums that are perfectly usable.
125. Word Count of Linking Content:
A link from a 1,000-word post has more strength than another from an article that counts with only 200 words since the power of semantics and indexing in the first case is probably much higher.
126. Links from Qualified Content:
Links from poor content, with little text and with a limited semantic variety transmit much less force than links from pages with well-written texts and multimedia content. A significant factor to consider.
127. Compression of Repeated Links:
Articles that include several links to the same page to increase their positioning lose time. Google only takes into account the first link, according to statements by Matt Cutts himself.
128. Greater CTR for a Key in the Search Results:
The pages that are clicked a greater number of times in the SERPS for specific content are more likely to elevate their SEO positioning for the main keyword of that particular content.
129. Greater CTR Per Global Pages:
The higher the global CTR of the page regarding the articles, Google could favor the positioning of the same in the SERPs compared to others with a lower CTR.
130. Bounce Rate:
At this point, not all SEOs agree, but as a general rule, there is a tendency to think that a higher bounce rate will cause a page to send signals to Google that it does not have much interest for the user. Therefore, it can negatively affect your SEO. This can be related to a post I wrote in Condos blog about how to increase the ratio of page views on your blog efficiently.
131. Direct Traffic Benefits Your SEO:
According to Google statements (as we have already said) they use some data from their Chrome browser to take into account parameters such as “what kind of sites people visit and how often.” An important metric is a direct traffic. A more direct traffic greater relevance at the time of ranking will have a page.
132. Repeated Traffic or Recurring Traffic:
According to Google statements (as we have already said) they use some data from their Chrome browser to take into account parameters such as “what kind of sites people visit and how often.” An important metric is a direct traffic. A more direct traffic greater relevance at the time of ranking will have a page.
133. Large Pages:
The size of your website, in general, is a factor of weight (and never better said) when it comes to ranking your content. Apparently, if your website is large, it is much less likely that it is a Web spam or affiliate based on just one landing.
134. Chrome Bookmarks:
Or Chrome text markers. The pages included in them, in theory, have an additional point of confidence for Google.
135. Google Toolbar Data:
Apparently using the Google toolbar is a positive signal when it comes to ranking. In particular, I distrust this point in question.
136. Number of Comments:
As we have said, Google likes live pages full of dynamic content. One of the symptoms of better health of a page or a blog is the number of comments it receives. One of the factors that will help position your Web page.
137. Time on Page:
One of the factors considered as “relevant” by most of the SEO community. The time spent on a user on your page tells Google that you are interested in the content of the page. On the other hand, it is one of the most difficult ratios to increase, since, in theory, it is directly proportional to the quality or interest generated by our contents.
138. Queries Deserve Freshness:
Google is increasingly giving an SEO positioning bonus to those new pages that deal with a content that for a long time has not been finding different results in the SERPS. In my opinion, one of the most interesting factors, since it is an incentive (at least for me) to launch ourselves to explore semi-abandoned microniches regarding information renewal and thus capture good amounts of traffic currently unattended.
139. Consultations Deserve Diversity:
It is very much in line with the previous one. SERPS appreciates the diversity of information based on groups of new keywords.
140. User Browsing History:
One of the patterns that Google takes into account when it comes to showing you search results is the history of the pages you have accessed. (Thanks to this the SERPs usually appear distorted) Therefore, the more times you appear in the results of “distorted” searches of the best people for your SEO positioning.
141. User’s Search History:
Again, it is also closely related to the previous point. The searches you make later are used by Google to show results based on this type of information. That way if you usually look for information on, for example, marketing courses it is likely that the Condos page is a little more prone to appear that if you have never searched for anything about marketing.
Google gives preference to pages whose IP is geolocated in a place relatively close to the user. Similarly, the domains with the host in a particular country also happen the same.
143. Safe Search:
Google tries to reduce relevance to this type of results. The same goes for the Google suggestion box, which never shows as a suggestion pages with adult content or hurtful words.
144. Google Circles as a Relevant Factor:
This factor has also caught my attention. Google gives greater relevance in the SERPS to those pages whose people have added in your Google+ circles. Therefore, a good practice is to try to be included in as many circles as possible.
145. “DMCA Complaints”:
With this, Google refers to pages from which you have received complaints, such as spam reports. In which case it will rank them worse in the search results.
146. Diversity of Domains:
According to Google, one of its past updates came to add a greater number of domains in each SERPs page.
147. Transactional Searches:
Google shows different results if it notices that the type of information that we are looking for is referring to making a purchase or going in search of a service. This factor should be taken into account if we are administrators of an online store (to optimize the pages for the right keywords) and it is not advisable to lose sight of Google Places.
148. Local Searches:
Your results will be more prone to appreciate if people’s searches are local and directly refer to the location of your business.
149. Google News Box:
Certain keywords activate a Google news box.
150. Preference to Brands:
After past algorithm changes such as Google Vince, the search engine has given greater relevance in the SERPS to the brand names of the companies for a certain type of short searches. In this way, if you enter the word Apple, the computer company will appear instead of the apple in the first position.
151. Commercial Results:
Google can show purchase results in the SERPs.
152. Images in the Results:
One of the factors that can bring traffic to your Website are the images well positioned in the search engines. Personally, I must add that interestingly positioning in Google Images is infinitely easier than doing it through organic content. On one occasion one of my technology blogs with just a few weeks of life ranked fourth for the word “Samsung Galaxy Ace” but that if, in Pictures. In spite of this, the traffic that arrives since then is constant and the majority concerning this image. Remember, always alt text, title and if possible surrounded by contextual words.
153. Preference for Brand Keywords in Trademarks:
It seems that within keywords in general, for example, you can have a page like N HOST, brand keywords have the preference to the position concerning the rest of your indexed keywords. In this way, it would be relatively easy to find the website of this company if we search in Google keywords separated as “court” or “English.” Something that in a normal Web does not usually happen in the same way.
154. Number of Tweets:
One of the social signals that the search engine takes into account (or so they say) when it comes to positioning. Regarding other social networks, Twitter is probably the least impact on the Seo. However, the latter once again is something that I would personally verify.
155. Influence of the Twitter Profile:
At this point, I am a bit reticent. A part of the community Seo believes that the influence of the person behind the Twitter account (such as the number of followers, the age of the account, etc.) are relevant factors when positioning a specific content.
156. Number of Likes on Facebook:
The number of Me Gustas on Facebook is one of the values that Google takes into account when determining the interest that a certain content has aroused among the public. Keep in mind that Facebook works much better for a certain type of topic than others. Things like “humor” and associated funny images are much more conducive to being shared on this social network. To be able to measure your Facebook accounts, I recommend you to use Metricool’s social media measurement tool with very reliable data.
157. Facebook Shares:
The number of times your publication is shared on Facebook may have more relevance than the simple ones I like.
158. Authority of the Facebook Account:
At this point, we find a definition similar to the profile of the Twitter account. In theory, the more authority has a Facebook profile, in particular, the more power to enhance our positioning will be able to exercise on content. In this way, the “Like” influential and famous people should be of great relevance.
159. The Pins on Pinterest:
Google considers them as a social signal that content is attractive to the user. Once again we find a social network where what predominates is the image and the photos “with a predisposition to become viral” usually sweep.
160. Votes on Social Platforms:
According to a large number of SEO Google takes into account the diffusion that content has on different platforms and social aggregators, such as Digg in the US.
161. Number of +1 in Google Plus:
One of the factors assumed as more determining when positioning a particular page.
162. Google+ Account Authority:
Once again we return to the same thing, the authority of the Google+ account of the person in question is something relevant. It is not the same a +1 of a profile with 20 followers that of one with 5,000.
163. Author Verification through Google Plus:
Content verified by an author is more likely to hit search results more strongly. On the other hand, it is good to focus on a specific issue when verifying our content with the Rel-Author label. In this way, Google will understand that we are experts in this matter.
164. Relevant Social Signals:
A set of social signals is more potent than having only mentions in a single social network. Something quite evident, however, I would try to focus my strategy on a limited number of social networks to focus the effort.
165. Social signals by Slight:
The social signals by levels refer to a site whose totality or almost all of its pages are shared by social networks. That is, it refers to the global level of Web or the percentage of the Web with a good number of Shares. (I’ll start sharing my envelope page but now!)
166. Brand Name in the Anchor Text:
Include the brand name in the anchor text of the link is a simple, but powerful, signal to Google when it comes to enhancing the ranking of the brand in question.
167. Brand Searches:
It is simple; Google assesses whether a brand is used in the search engine from the search box (although also, as we have already said in one of the factors, it values direct traffic).
168. Brands that have a page on Facebook:
Pages with Fan Page and movement within it (number of active fans, mentions, Like, etc.) are slightly more likely to rank strongly in Google results. So, if you do not have Facebook, it’s a recommendable factor, but personally, I have to say that this social network has never convinced me (for personal use). Regarding usability (under my criteria) it’s pretty lousy! (Someone in favor?Hehe).
169. Sites with large number of Followers:
I suppose it does not refer to a direct impact on the SEO but perhaps to an indirect impact. A high number of followers on Twitter is a sign of brand relevance, which finally is always favored in search engines.
170. Company page with LinkedIn Profile:
The relevant business pages in a large number have pages optimized for LinkedIn. Apparently having a page in this professional network is another (slight) signal to Google of site authority.
171. LinkedIn Employees in Your Company:
According to Rand Fishkin, having employees with professional and solvent profiles on LinkedIn and working on your company page is a factor of brand relevance for Google. I imagine that the content must be previously verified by the Rel-Author label.
172. Accounts with Powerful Interaction:
In Social Media accounts for more interaction from their followers have more impact on the SEO of the content they share than those accounts with more followers, but with no interaction.
173. Mentions in Google News:
Google better sees the pages that have been accepted in Google News and pass to the section of the SERPS reserved for this news. Here the idea is to propose your page and cross your fingers to accept it. I must also say that Adsense advertising pages are accepted without any problem since I know people in Condos to which they have been allowed.
This factor refers to the fact that it is not always necessary to link the Web of a brand so that Google can understand that we are referring to it. He also values this naturalness. That is pages that are mentioned, but not always linked.
175. Number of Subscribers by RSS:
The brands that have a large number of subscribers via RSS are more taken into account by the search engines.
176. Location of the Business:
It is possible according to a certain number of SEO’s that Google uses its search engine to determine the physical geolocation of the company in question and see if it has a real and solvent infrastructure when it comes to diagnosing your company page. In particular, they are quite skeptical about this factor.
177. Penalization of Panda:
Google Panda is a penalizing extension of the algorithm itself that is dedicated to penalize pages with poor content and duplicate content in bad faith. A Web that has never been penalized by Panda over time gains the good reputation in the eyes of Google regarding rankings.
178. Links from Sites with low Authority:
An excessive amount of links from low-quality sites such as link farms and others is unfavorable for your rankings, and even more so if they are links placed in the footer. Avoid them to have a clean page that can rank stronger.
179. Links from Directories:
Google does not like link directories anymore. The main reason is that in a recent past more and more have begun to be used as link farms for the sole purpose of manipulating Seo positioning of the pages. But there is still a few, (very few) quality, like Dmoz.
180. Pop-ups and Excessive Publicity:
According to the guide of quality guidelines for Google Webmasters, sites with a high number of advertisements and Pop-Ups send signals to Google that their content is of lower quality. Keep it in mind for your pages.
181. Over-optimized Pages:
In the same way that a SEO on a page can help the page to rank stronger pages that are over-optimized for a certain number of keywords can be penalized and taken into account when ranking.
182. Ads Above the fold:
An excess of ads that are in the upper half of the page can send signals to Google of low quality, which will have a subsequent indirect impact on the search results. This is done to avoid an excess of advertising in the so-called “red zones” or heat map, which is where the user has the best chance to click (but also where it is most annoying).
183. Affiliate Sites:
It’s no secret to anyone that Google does not like affiliate pages very much. Many SEO’s and Webmasters, in general, think that the pages that use this means of monetization are subject to a much greater scrutiny on the part of the search engine. My advice is to use them with heads.
184. Hide Affiliate Links:
Going too far when you want to hide your affiliate links, especially if you use them in cloaking sites, is a fairly common penalty factor. Be careful with this.
185. Self-generated Content:
Google is not a fan of the self-generated content but the original content. The sum of something bad about something even worse would be to self-generate content by copying it from third parties via RSS. Google that will soon penalize and from index in the worst case. Unofficial: (Or at least that tells us, I know some Web that only consists of copying contents of another one, and there it is, between the first positions for its EMD).
186. Excess of No Follow Towards the same Content:
If a content receives an excess of links No Follow Google can understand that people do not want to convey authority for a particular reason.
187. IP Addresses Marked as Spam:
If your IP server is marked as Spam, it is very likely that the rankings of all the pages where you are the administrator will be devalued.
188. Meta tag Spamming:
In the same way that doing it with the keyword can be somewhat penalized you have to be very careful not to repeat the same keyword too many times in the meta tags since Google may suspect negatively about it.
189. Massive Influx of hit Links:
A link arrival higher than usual and concentrated in a short period signals to Google that they are links that we are manipulating ourselves. Keep it in mind when it comes to linking your pages. It’s better a few a month than a good handful in a week.
190. Google Penguin Penalty:
Sites under a Google Penguin penalty are significantly less visible in the search results.
191. Profile of Limited Quality Links:
A page with a link profile full of low-quality links may end up being in Google’s point of view and even penalized. For example, in an invented and unreal assumption: if your blog is new and will not get links for five months and you as a Webmaster have a routine of leaving 15 or 20 comments every day on friends blogs (with its corresponding link) no follow) could be counterproductive. Be very careful with that kind of abuse.
192. Link Domain Relevance:
According to a study carried out by the page MicroSitesMaster.com a site with an excess of high-quality links (yes, you have read well, high quality) but unrelated themes makes Google Penguin suspect that something strange is happening with that page … The most natural thing (even if you have authority links) is that you also link related sites.
193. Warnings of Unnatural Backlinks:
When a site experiences a fall in positions due to a link building theme, it is likely that on some occasions it will be verified to the Webmaster through Webmaster Tools.
194. Links from the Same IP Class:
An excess of links from the same IP page especially when your blog is very small and does not have a well-defined link pattern could make Google think that you are using several blogs as a link farm and this may affect your rankings.
195. Anchor text “toxic”:
If your website is linked many times with words such as “Viagra” and things like Google, you can consider certain spamming behaviors against you. However, if you are careful with your blog, it is not very normal for this to happen.
196. Manual Penalties:
Pages that have been penalized manually despite leaving the penalty may experience greater scrutiny against pages that have always had a clean behavior.
197. Sale of Links:
Google is capable of suspecting those sites that are engaged in link sales and abuse links unrelated topics in the sidebar, footer or things like that. Be careful with buying or selling links.
198. Google Sandbox:
An excessive pattern of links from sites that have historically been used to make Black SEO as forum profiles and excess comments can make Google suspicious, and even more if your site is not a site that has authority.
199. Disavow Tool:
Once you use Disavow Tool, you recognize in Google’s eyes “that you’ve been playing at being SEO,” and many think that although not directly indirectly it is a negative factor for your long-term rankings.
200. Google Dance:
Or the famous fluctuations of the SERPS. According to Google, they are constant to make sure a site is not trying to play with the algorithm. We all suffer constantly, and not long ago I spoke on my blog of an impressive fluctuation in real time of how it affected a link from a marketing blog to an article in a pet blog (of which I am also an administrator).
It has been the list of the debated 200 factors that Google could use when it comes to centrifuging its algorithm with all of our pages inside. The question of the million would be. Now the SEO no longer has secrets. Or maybe?
December 30, 2017
December 28, 2017
December 27, 2017