Essential Tools for Blogger

One day you decide to become a blogger, and you want your content to reach your potential audience. Regardless of why you decided to create the blog, you are going to need a series of tools that will help your site move forward and succeed.

Here are the essential tools for every blogger:

A content administration system, also known as CMS, simple to use. Also, it must offer features or plugins to improve some technical aspects, such as those related to SEO, which will help improve organic visibility and positioning in search engines, or the possibility of creating a forum where to contact users. You do not have design knowledge; there are some managers like WordPress that offer templates to customize. In these facts it is necessary to have special detail in what will be the final decision since many of them have a free and a premium version, this will be the one that offers greater benefits. Another option is to opt for companies that make available to the user tools that Allow creating a page with a professional design and also include the domain, hosting and mail accounts in the price, as is the case of Host Solutions.

Google Analytics. It will allow observing the quality of the traffic that receives the site: the most viewed pages, the unique users, the time of permanence and the rate of rebound. It also offers information about the source of the visits: referral, organic, payment, social networks. This information is very valuable because it allows detecting which pages are failing and which are having a good acceptance by the users and, from this You can do a detailed analysis to find patterns that can be the cause of success or error. For example, if we see that the rebound rate is very high on a particular page we should ask ourselves: Does the content reflect what the title promises? Is the content too trivial and superficial that users do not find it useful? There are some of the issues you need to ask yourself.

 

Google Search Console. It is helpful analysis tool, and it is free. To enter you only need to have an account with Google. What information does it offer?

• – The indexing status of the site.
• – Possible crawl errors, if Google can not crawl some URLs.
• – Analysis of searches, the number of impressions and clicks of specific landings as well as the keywords through which users find your sites.
• – External and internal links.
• – Mobile usability.
• – You can receive notifications from Google if there is a technical problem or because you have been penalized.

This is just one model of the helpful information you can get with this tool.

Keyword planner. Free AdWords tool that helps you find ideas for finding keywords that will help us get better search engine rankings, so users will find us more easily when they search for those terms. It also lets you create campaigns and manage Ad groups, as well as keep track of and choose competitive bids and budgets for each campaign. Also, you can see the seasonality of each word, which will allow you to choose the correct one for each period.

Google Trends. Through this tool, you will discover terms that are the trend or have been, in Google. You can also search the search interest of a term over a period in Spain, or in another country. It’s a principal feature that it allows you to segment by country and localities.

It also allows you to compare different terms. This option is very interesting when choosing the best keyword for your post or page. For example, if you just wrote a post in which you talk about hosting but you are not sure if it is better that the word “hosting,” “web hosting” or “web hosting” appears in the title, you can compare them and see what the trend: