Digital Online Marketing

Today, online marketing is an important part that should contemplate any marketing strategy of any business or industry since the Internet has become one of the main channels of communication and can provide us with a world of opportunities.

In this post, we tell you things so that you begin to know the world of online marketing. When we start from scratch, it is not easy to sell through the Internet. Especially if we fail to project our image through the network correctly and for this, it is necessary to have an online strategy that we will carry out through a marketing plan.

Before starting your Online strategy you must:

• Mark the objectives of the Online Marketing strategy: Always mark specific, measurable, realistic and well-defined objectives over time. Being, simply by being in the online world will not bring you great advantages.
• What works for others does not have to work for you just as well. Every business has its peculiarities, its niche market. Through online marketing, we will have a great number of possibilities to be able to make ourselves known but not all will work in any business. Choose your own.
• Be clear that it is not free and may not be cheap. Do not think that with 100 euros you will multiply your business x10. Although comparatively, online marketing actions are much cheaper than in traditional media, for certain sectors and in certain channels can be a “good investment.” Although of course there are also fundamental actions that you can carry out with little budget or with the greater investment of time.

What Should Your Online Marketing Strategy Contain?

To have a complete and functional online image you should:

Ask yourself in what SOCIAL NETWORKS you have to be and consider the content you are going to offer. Not to be in all the social networks is going to have more presence online, on the contrary, surely it supposes an increase of budget or a great amount of time to try to be in all. You must consider being only in those in which your target audience is and thus be able to connect with it. For you to understand, a company like Thenhost.com would not have much to contribute or get from Pinterest or Instagram while for a tourism or adventure company can be a fantastic social network.

Once it is evident, you must be smart and provide a useful content with the right ration of promotions and/or commercial actions. Using your social network just as a showcase of offers is not the best option. It provides content of value, curiosities, original content. Use it as a channel of support and resolution of doubts and queries and of course use it to promote a service or product without abusing it.

Do not obsess about the number of followers (do not even think of “buying” them in companies like “get 1000 fans for 100 dollars, they will not do anything).

It raises the actions to be carried out, prepare a calendar of contents and uses the appropriate language in each one of them (in Facebook you can be informal, in Linkedin maybe you must be more formal)

Do not forget to have a BLOG to boost content marketing. The blog of a company is a great piece of any Online Marketing strategy.

In the blog you plan your content, it is no use having it stopped or not writing useful things or just copy and paste from other blogs (this may even be negative).

It offers original content that is of interest to your audience and potential customers. Plan your publications, try to be consistent and set a reasonable time and above all offer content of value to your readers with just doses of advertising or sale of your products or services.

SEO works to position your website in search engines: SEO (Search Engine Optimization) is a set of actions that well done help to appear correctly and gain positions in engines like Google. This greater visibility will directly involve getting more visits to your website.

You must make a correct study of keywords that are appropriate for your business and goals and promote both the SEO Onpage (SEO of your site for the search engines) and the SEO Offpage (to make other websites that have a related theme link your web site natural form).

Invest in ONLINE ADVERTISING (SEM): from Adwords (Google) to Facebook Ads. Choose the best platform for your interests. This advertising is not as expensive as the traditional one. It has excellent results. The best of all is that it allows you to measure the results perfectly, knowing how many visits you have reported. How many people have seen the partner even how many have ended up buying in your online store Or requesting information through a form.

Measured email marketing can be a great opportunity: it is a very direct channel that allows you to reach people who are more related to the company but you must take good care of your communications/emails so that they do not end up canceling your subscription or marking the emails as spam . Remember that they must always be legal mailings and user addresses voluntarily subscribed.

Do not intend to sell at all times, offers useful content, fresh information and value, and of course, sell them something, but that is not the main purpose. It seeks to segment contact lists, takes care of the writing and offers attractive promotions with discounts or other advantages for being a subscriber.

We know that sometimes all this can take a considerable time and sometimes advanced knowledge in code editing and web programming (especially in SEO).

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