How to Choose a Domain Name

When creating your own online site, the first challenge you will face will be to find an attractive domain name (which will later be hosted on a server). This will define your identity on the Web and will be decisive in the success and visibility of your page.

.com domains are the easiest to remember, it is the most well known extension. If your online business covers a local or national scope it is not a bad idea to opt for an .bd, although it is important to bear in mind that you would encounter problems to internationalize this type of extension.

It is not advisable to include numbers within the domain, it is similar to scripts. We should try to avoid both, these can make the name of your website more difficult to remember, which is fundamental when it comes to choosing a name. This should be simple to write, pronounce and easily relate to our activity.

To get the perfect name for your domain, you can opt for two different strategies: Starting with keywords or the name of your new brand online.

Bet on keywords

You will find it very useful to create a list with a maximum of 20 Keywords related to the product you want to sell. Without taking into account the brand concept, as well as the keywords that will serve to position your domain.

If the name is composed of a phrase, it must be short, never use more than 3 words together.

Study the search volume of the selected words to investigate which ones are most interesting to you.

Brand-Based

• Try not to resemble the name you have chosen.
• If it is a new brand that we want to launch on the internet and, therefore, make known its name, it should be loaded with meaning. Summarizing the essence of our business.
• Although you leave the name of your brand, do not forget the SEO. You can include a keyword next to the name, as well as create content that draws traffic to the web page.

You’ll find more useful tips for choosing a name for your new domain at Usability.gov. You can now launch the online world!