How to Create an Affiliate Network for Your Products and Services

An affiliate network consists of webmasters and bloggers who are willing to promote products and services in a commission model. Typically, the advertiser pays in a results model (CPA – Cost Per Action) per record (CPL – Cost Per Lead) or sale (Cost Per Sale).

Having a network of affiliates means a significant advantage when it comes to selling products and services. You can multiply your reach by reaching your target audience more deeply. The theory sounds great, but when it comes to putting it into practice, many start-ups and SMEs realize that they have not done the previous steps that are necessary to create an affiliate network.

Last Steps to Contact Potential Affiliates

Accepting a CPA model means taking a risk to the member. If no sales or registrations are generated, you are practically giving away the advertising space without receiving anything or little in return. As an advertiser you must reduce the factors that pose a risk to the webmaster or blogger taking into account the following factors to increase the probability of acceptance:

• You stand out in your sector, and you have obtained the trust as a reference source for some subjects.
• You have developed a simple system to assign attractive commissions to your amazon affiliates, eBay affiliates etc.
• Name a responsible person who devotes much to the management of the affiliate program.

Contacting Potential Affiliates

The better way to find members is to have already created a prior relationship with them. Entering a “cold door” is also possible, but it is less likely to be accepted because there is a lack of trust that has already has been established in the case of an existing collaboration. An advertiser has a series of actions that should not always focus in the short term.

1. Establish previous relationships with potential affiliates:

Sex is a key element of human relationships. Even so, there is a high probability of receiving a pumpkin if in the second sentence you ask a girl you just met if she wants to bed you (it is true that the odds of success are probably higher). Relationships require time that at first means to bring value without expecting anything in return.

2. Collaborate with an affiliate network:

A faster route that simplifies your management is to work with a company that already has an affiliate network. In Bangladesh, the largest are Amazon and RiverSell.

3. Contact cold door:

Sometimes the weather does not allow us to establish relationships and go planning months in advance. In this case, you have to well prepared at the level of documentation, success stories and presentations to convince potential affiliates. It pays to bet higher commissions at the beginning to make the offer more attractive and increase the odds acceptance.

4. Capturing affiliates through a page on your website:

You can take advantage of the visits generated by your site to create a section where you present your affiliate program or run by a third company. It is important to highlight the most important points such as promotional paths (e.g., e-mail marketing, Google Adwords (SEM), banners, etc.), commissions and payment deadlines.

Having a network of affiliates can bring benefits if you do things right. It is not something that works only for what you must give the necessary attention that it requires to give you a good performance.

What are your tips for creating an affiliate network?

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