Blog SEO in Search Engines – The Complete Guide
by N HOST BD
Getting your blog highlighted is not an easy task. If you are not a reputed person or already known by users, it can be difficult to start from scratch and get it to be seen by your target. To reach your potential audience, you need to be found in the search engines or through social networks.
In this post, we offer you a series of keys and tips to help you highlight your blog within the search engines.
Sometimes, due to ignorance, we think that with creating a website with an original and striking design, we already have much of the work done. However, this is far from reality. There are more important details that will mark if your blog is well adapted for users and search engines to find you.
Create a clear value proposition. You must define the functionality and purpose of the site. Having set the goal, you can work on the structure of the site as well as the keywords to get the audience to find you in the search engines.
The keywords must be related to the theme of the blog. For example, if you create the page to sell your products or designs, you must find the specific words that users use to look for, for example, “decorative vases.”
To perform the keyword study there are tools, such as the Google Keyword Planner, that help you determine which words might be interesting to add to your website. The Google planner also gives you the average monthly searches for that word as well as your competitiveness. Taking another example of the keyword “decorative vases”, if we see that this keyword has a very high average search and also its competitiveness is very high, we would not agree to bet on this word as it will be very difficult to position itself for it. However there may be a variant, such as “large decorative vases” (and in case you have this product), which has fewer monthly searches (but users still look for it) and whose competitiveness is lower, we can Choose it because it will be easier to position ourselves with it.
Why at the beginning we should select keywords with fewer searches and low competitiveness to position us? The answer is the authority domain of your website and the competition, which you can consult in the SEOMoz tool. This tool determines the authority domain (rated from 0 to 100) depending on the quality of the website, as measured by whether you have incoming links from other pages or recognized institutions. In this way, it considers that the content of the site is clear and is considered of quality.
Once you have clear the keywords you are going to use; you can organize the structure and name the sections according to them. Ideally, these words appear in the name of the sections as well as in the content of these. Subsequently, within each page, content managers offer you the possibility to modify other aspects relevant to SEO such as title, meta description, and H1. It is also necessary that the keyword appears within these elements.
It is important to have a simple and understandable structure for both users and search engines.
For users: The structuring of the site is linked to the user experience. We have to create a blog where users can navigate intuitively and without causing problems.
For search engines: Thanks to the structure they understand how the site is made and what it is about. To do this, you must generate your sitemap and enter it into the Google Search Console. This process, search engines can more easily crawl the content of your website to index it. In the following link, you can create your sitemap for free and manageable. You must later create robots.txt files so that the search engines know which pages to crawl and index. All sections and main pages, as well as the sitemap file, must be within this file. Learn how to create and deploy robots.txt files here.
The loading speed of your website matters more than you think. Google announced that site speed and charging time would be taken into account to determine the positions on the results pages. Users value the loading time a lot, the faster it works, the better your experience will be. There are free tools that give you the time to load your blog, both in computer and mobile, as is the case of Page Speed. Also, it details the elements that could be modified and improved to get a better user experience and a better loading speed.
Many searches made from mobile phones and the actual variety of these devices is increasing every year. It is important that your blog adapts to the screen of the device with which the user accesses. There are some content managers, such as WordPress, which by default generate the responsive version of the site for different devices.
By working the points exposed in this article, you will have laid the foundations of your blog. Subsequently, you will have to work on content and other aspects, such as social networks, to become a true blogger successful.
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