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Why Usability is Important for Your Site

The importance of usability on your website

Usability could be defined as ease of use. A site must stand out for being intuitive, simple and easy to handle by the user. Sometimes when we start to create our site, we have to keep in mind that it is visually attractive and we forget some equal, and even more important, factors that will determine that our potential audience navigates through it with skill and without finding any obstacle.

Here are some key points to keep in mind:

Easy navigation: The user should not waste time thinking about how he should act. The process must be intuitive. On the internet time is gold, and an excessive loss of this can translate into abandoning the site. If you check your metrics to see that the rebound rate is high, check that this is not due to usability problems.

Ideal structure: The categories must follow a clear and logical order. If you have an online store, you will divide the categories according to the themes of the products you sell. This makes it easy for the user to find what he was looking for. In addition, this will also help in organic positioning, is a way for searchers to understand, follow and can trace your site. If your website is large and has a lot of content, so-called bread crumbs (Home> Category> Product) will also help the user to know At all times on which page. It also helps search engines understand the hierarchy of information on a site and facilitate positioning of the deeper pages. It is also recommended that each page link to the home page.

The experience: Usability and experience are united. If a user is not able to interact with the site, he is receiving a bad experience. Therefore, it is possible that this user will not trust again and enter our page.

The number of searches made from mobile phones increases every year. Therefore, it is essential to work with usability for these devices. Some search engines, such as Google, “reward” sites that are mobile friendly while those sites that have usability issues are “penalized” and degraded search results for mobile devices. Today many companies and blogs adapt their desktop design to the mobile with a responsive design. This action is well performed as long as it is found to be easy to use. For example, that the buttons are not too close to each other.

Google puts at your disposal a free tool that lets you know if your web page is optimized for mobile.


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