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Top 10 mistakes we Made When Writing a Blog

Blogging has become a real phenomenon. A simple blogger, by his opinion and the quality of its contents, can become an influencer that moves masses of followers. Also, the companies themselves have found a niche market that serves them to connect with their loyal or potential users, as well as a showcase where they show their products and values.

There is no definite science to tell us how to write a post and whether it will succeed. As they say, “every teacher has his booklet, ” and everyone knows – more or less correctly – how to write. There is no secret. You sit on the computer, open a blank document and let your fingers slide over the keyboard if you do not suffer from the so-called “writer’s block.”

But we can find out from the “trial and error” method, from your own experience and as well as the knowledge that you had acquired in analyzing and observing other posts, what mistakes we made more frequently when we started to write. We leave behind the typical mistakes that you have tired of listening and reading, such as: do not put a striking title or use a clear structure. Aspects that, eye, are also important but you have probably already pointed to pay special attention.

We present our decalogue about errors that you must avoid at all costs.

Write about recurring themes without bringing any novelty or value.

Possibly, if you take a look at some blogs that you know, you will see that the general theme always part of the one that has been treated broadly by different people. It depends on you that your post adds value and is useful for users.

Why does one travel blog stand out over others? Besides that the content, especially in this case the images, is of quality (this must always be fulfilled, without excuses), brings something new that gets the user to bet on him as a reference blog within that theme. Do not stay only in the superficial, investigates and shows what others do not teach.

Consistent with the previous point, do not reflect in your posts your personality.

You are not a journalist, or maybe yes, but blogs serve to reflect your opinion, interests, and concerns. You have to get wet! When writing, you must show how you are. Find the tone and form that best shape that part of you that, in the end, is the one that will hook your audience and that will distinguish you from the rest.

Do not follow a defined strategy. Content calendars are more useful than you think.

Professionals do not sit for a day in front of the computer screen and begin to write about the first thing that happens to them in the head. As Pablo Picasso wisely put it: “Inspiration exists, but you have to find yourself working.”

The first step is to make a start to writing loose ideas, words, phrases, whole paragraphs. It is to put on paper everything that gets your head off. Then you can spin some themes and start developing them. In the second stage, you should plan when you will post the posts, in addition to the periodicity with which you publish on the blog.

This will serve to make clear what content you are going to publish each chosen day. Also, with forecast and weather, you can find highlights. For example, if your topic is about health, there are specific days – such as “World Mental Health Day” – where you can write a related post. It’s about being foresighted, do not leave anything to chance (this could be bad).

Do not take advantage of storytelling.

Storytelling is the art of storytelling. And now you can think, but this I can not get through the language I use? Yes and no. It is a matter of telling (without overdoing it or inventing it) in an original and creative way that attracts the reader. For example:

  • “Our mobiles have 16GB of storage.”

or

  • “Do not go without receiving photos or audios from WhatsApp for not having enough storage space.”

Not only do the words convey, but it also uses all the multimedia tools available to enrich the content. Create infographics, make videos, link to your own or external content that can enrich the reader. He will thank you for your faithfulness.

Therefore, we recommend that you look in detail that content manager will choose, and the budget with which you account. Some free versions are not “grateful” for storytelling. If you are not sure that, you have no capabilities to create your website. There are companies (like us) that will do this task for you.

Do not experiment.

This point is linked to the previous one. Forget the typical stories composed by introduction, knot, and denouement, and you end up decorating them with an image. In this case, do not follow the rules. Nobody has said that this is the established way. At the moment where so many platforms converge, you can choose to create multichannel content.

Do not direct content to your audience.

At the beginning of your blog, before creating it, you would ask yourself a series of questions, such as what your audience would be. You should never forget that you created your blog, and you write the posts because you want them to be displayed to a certain audience. If you treat topics that are oriented to all users, you may lose the interest of those who interest you. Let’s look at an example.

I have determined to create a blog where I will write posts about technical and complex aspects of cars. Previously I decided that my target were to be lovers of cars with a high knowledge about this. If I write superficial content, thus attempting to reach a less specific and less understood audience, you are likely to lose the interest of the users you sought to reach.

Do not direct the content to the goal you are looking for.

Similar to the previous issue, you have to keep in mind what your content’s goal is going to be, what reaction you want your readers to have. This point is more important for companies looking, through the posts, to sell a product or show their image.

For companies, they should create informative content that is useful to new users who come to the site. If instead, we want the users to reach the conversion, we will create the more persuasive post where we can include testimonials and discount coupons. In short, you have to keep in mind the funnel of conversion, think about what phase your users are and based on it, create one type of post or another.

Every half year, it is advisable to check if the objectives are being met, to align them or to define new ones if we see that the current ones are not meeting our expectations.

Do not think you’re selling your brand.

In the end, with your blog and your posts, you’re selling yourself. You are exposing to the rest of the users your knowledge. Do not forget that deleting data from the Internet is an almost impossible task. Your posts will always be linked to your name unless you have used a pseudonym. If you want to take the professional blog, you must remember that this is a real job. Do not do or write anything that could damage your image.

Do not optimize the post.

Unless you are already a so-called public character, you will begin to create content and sell your posts from scratch. In addition to having a presence on social networks, you will need users to view you on the internet. You need to optimize the post:

  • – Modify the URLs. They should be friendly to users and search engines.
  • – Select the strategic keywords for your theme, and take advantage of the long tail.
  • – Modify Title SEO, Meta description, and H1.

If you want to find more information on the subject, do not miss our article “How to get our blog featured in search engines.”

Do not check writing.

Okay, we’ve tried that this post will not talk about the typical mistakes you make when writing, but this point we could not leave out. Check it, check it and review it again! Do not publish content with spelling mistakes, with poorly structured sentences that do not have a match between the subject and the verb. This gives a bad image of you. If you want to be a professional within the blogosphere, you need to take care of every detail.

And the most important advice: read. Choose books that you like and even posts. Reading also learns to write and increases your vocabulary.


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